Emanuel Ungaro Showroom By Hong Kong Architects spatialpractice
  • Emanuel Ungaro Showroom By Hong Kong Emerging Architects spatial practice
  • Emanuel Ungaro Showroom By Hong Kong Architects
  • Emanuel Ungaro Showroom By Hong Kong Architects
  • Emanuel Ungaro Showroom By Hong Kong Architects
  • Emanuel Ungaro Showroom By Hong Kong Architects
  • Emanuel Ungaro Showroom By Hong Kong Architects
  • Emanuel Ungaro Showroom By Hong Kong Architects

Emanuel Ungaro Showroom

  • Emanuel Ungaro Showroom By Hong Kong Architects
  • Emanuel Ungaro Showroom By Hong Kong Architects
  • Emanuel Ungaro Showroom By Hong Kong Architects
  • Emanuel Ungaro Showroom By Hong Kong Architects
  • Emanuel Ungaro Showroom By Hong Kong Architects
  • Emanuel Ungaro Showroom By Hong Kong Architects
  • Emanuel Ungaro Showroom By Hong Kong Architects

“Les êtres sont régis par des rapports de séduction.” - Emmanuel Ungaro

Ungaro Showroom for menswear is situated in the heart of Paris in the historic Marais District, the challenge to first de-segment the site to its original height and length; and then create hierarchy with the unified space for its multiple showroom functions. Instead of dissecting the space for each functional usage, the concept was centered on a main passage of exposition where auxiliary functions are strategically inserted into the main axis to create an epicentre of activities. Instead of the traditional corridor/exhibit experience, a journey of exhibition is created which starts with reception combined with shoe exhibition, then café and accessory exhibition, with the finale in the main showroom collection.

PROJECT FACTS

  • Client: Private
  • Location: Paris, France
  • Project Area: 240m2
  • Program: Interior Architecture, Showroom
  • Status: Completed (2016)

  • Project Team: Erik Amir, Dora Chi