“Les êtres sont régis par des rapports de séduction.” - Emmanuel Ungaro
Ungaro Showroom for menswear is situated in the heart of Paris in the historic Marais District, the challenge to first de-segment the site to its original height and length; and then create hierarchy with the unified space for its multiple showroom functions. Instead of dissecting the space for each functional usage, the concept was centered on a main passage of exposition where auxiliary functions are strategically inserted into the main axis to create an epicentre of activities. Instead of the traditional corridor/exhibit experience, a journey of exhibition is created which starts with reception combined with shoe exhibition, then café and accessory exhibition, with the finale in the main showroom collection.
- Client: Private
- Location: Paris, France
- Project Area: 240m2
- Program: Interior Architecture, Showroom
- Status: Completed (2016)
- Project Team: Erik Amir, Dora Chi