The Virtual Spring By Hong Kong Architects spatialpractice
  • The Virtual Spring By Hong Kong Emerging Architects spatial practice
  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects

The Virtual Spring

  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects
  • The Virtual Spring By Hong Kong Architects

“A timeless intervention, a thousand objects in one; a representation of the infinite, and a mechanization of form. A simple gesture with infinite possibilities.”

The Virtual Spring is a spatial installation that both reflects the brand’s objective, and utilizes the corner site situation to engage public viewers from the adjacent shopping plaza. The 23 meter long sculpture is suspended from the ceiling like beautiful icicles and as a whole represents elegant timelessness. The LED cables allow for interactive play through new technologies that are found inside the flagship store, where different scenarios can be depicted on the Virtual Spring.

PROJECT FACTS

  • Client: Montblanc
  • Location: Beijing, China
  • Project Area: 14sm
  • Project Height: 23m
  • Construction Cost: 4,000,000 rmb
  • Program: Architectural Installation
  • Status: Competition

  • Project Team: Erik Amir, Dora Chi, Effi Meridor, Thomas Batzenschlager, Steven Zambrano Cascante