“Tianjin has neither centers nor places. But it does have a rich history of concessions. How can we profit from this unique asset while providing the city with a much needed center, one that can encourage further commerce, business and leisure?”
In the process of modernization, a toll has been taken on Chinese urbanism. The major Chinese cities have been built up through series of mega-constructions. Developments of millions of square meters have been dispersed throughout the cities, creating landscapes of disconnected volumes destroying the existing urban fabrics discouraging opportunities for people to meet. Today, second tier cities have the opportunity to create better environments where culture and character can be revealed and celebrated through engagement of their urban fabrics.
Chengdu Dao Project creates a destination where Tianjin residents can identify with their historical heritage while embracing modern development through the culture of shopping. Situated between the city’s rich historical concessions and new developments on Nanjing Lu, the project is a physical mitigator between the old and new. A unique shopping experience is achieved by promoting human interaction with high-quality spatial environments. “Urban Magnets” – anchor programs – are first established and strategically positioned to establish natural zones and enhance the shopping experience. Along Nanjing Road, the Grade A office is lifted to form a gate into the development. This landmark not only provides an efficient working environment but it also offers equally important spaces for social interaction, thus encouraging profit-making business deals. Its location becomes a magnet for attracting the ideal commercial client by providing a completely new and unique experience commercially, professionally, and socially.
- Client: Chengwei Property
- Location: Tianjin, China
- Site Area: 17,202.7 m2
- Project Area: 34,405 m2 (above ground)
- : 66,560.8 m2 (below ground)
- Program: Offices, Retail
- Status: Proposal
- Project Team: Erik Amir, Dora Chi, Effi Meridor, James Beadnall, Steven Zambrano Cascante, Max Gerthal, Cathal Peter Quinn, Victor Quiros Quiros
- Model Maker: Great Models