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Emanuel Ungaro showroom

Paris, France

2012-2013

Ungaro Showroom for menswear is situated in the heart of Paris in the historic Marais District, the challenge to first de-segment the site to its original height and length; and then create hierarchy with the unified space for its multiple showroo functions.Instead of dissecting the space for each functional usage, the concept was centered on a main passage of exposition where auxiliary functions are strategically inserted into the main axis.

Team: Erik Amir, Dora Chi 

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 to create an epicentre of activities. Instead of the traditional corridor/exhibit experience, a journey of exhibition is created which starts with reception combined with shoe exhibition, then café and accessory exhibition, with the finale in the main showroom collection.

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