La Squadra Showrrom
Paris, France
2010-2011
“Transforming a patchwork of disconnected spaces in the historic Parisian ‘Quartier du Marais’ while creating each space with its own character. By juxtaposing between natural and artificial light /intervention and renovation / front of house and back of house, and providing a strong identity for the fashion brand with a unified façade.”
Team: Erik Amir, Dora Chi, Effi Meridor, Lee Ying Njoo, Mary Jane Kwan, Sharmie Fan Photography: Sandrine Marc, Effi Meridor
“Transforming a patchwork of disconnected spaces in the historic Parisian ‘Quartier du Marais’ while creating each space with its own character. By juxtaposing between natural and artificial light /intervention and renovation / front of house and back of house, and providing a strong identity for the fashion brand with a unified façade.”
Elevated in a hidden volume, the 2nd Floor office is covered in perforated metal allowing natural light from the street into the space and observation from above. The 3rd floor Fashion Showroom reveal elements of the original architecture. Found antique fashion tools are selected to display merchandise and hint at the origins of the brand. The warm tones serve as a neutral backdrop against the colorful collection of each season.
